03 : Power BI

Power BI is the leading platform for data visualization and business intelligence. Its intuitive interface, advanced analytics, and cloud integration empower businesses to make data-driven decisions

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Leadership

1️⃣Market leadership – A part of the Microsoft ecosystem, holding a leading position in the business analytics sector. 2️⃣Extensive integration – Connects with Excel, SQL, Google Analytics, and more than 100 data sources. 3️⃣Advanced analytics – AI and machine learning tools that help optimize decision-making. 4️⃣Ease of use and intuitiveness – The drag-and-drop interface makes it easy to create interactive reports. 5️⃣Security and flexibility – Operates both in the cloud and on-premises, ensuring data protection.

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Benefits and Opportunities

1️⃣Financial analysis – Monitor revenue, expenses, and optimize budgets in real time. 2️⃣Sales strategy – Track customer behavior and sales data to make better decisions. 3️⃣Supply chain management – Control inventory, supply, and logistics processes. 4️⃣Employee efficiency – Monitor performance metrics and implement data-driven motivation models. 5️⃣Marketing optimization – Analyze campaign effectiveness and efficiently allocate budgets.

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Additional Functionalities

1️⃣Automated reports – Data is updated in real time, ensuring a continuous flow of information. 2️⃣RLS – dynamic data security, access control, and personalized insights based on user permissions. 3️⃣Mobility and accessibility – Use Power BI on any device via the cloud platform. 4️⃣Security solutions – Manage data access through Azure AD and advanced security measures. 5️⃣Interactive dashboards – Clearly visualize data and create dynamic analytical insights.